Nike Football - Guts 2 Glory
Worked across design and art direction for Nike Football’s film for Guts 2 Glory, a national team-focused campaign centered on courage, identity, and the pressure of representing something bigger than yourself. Bringing a cultural POV to the visual direction - helping ground the work in an authenthenticity, giving it resonance in wider culture. Also developed the film’s title design, crafting typographic moments that complemented its tone and reinforced the campaign’s core message.
Worked across design and art direction for Nike Football’s film for Guts 2 Glory, a national team-focused campaign centered on courage, identity, and the pressure of representing something bigger than yourself. Bringing a cultural POV to the visual direction - helping ground the work in an authenthenticity, giving it resonance in wider culture. Also developed the film’s title design, crafting typographic moments that complemented its tone and reinforced the campaign’s core message.
Agency - Alien Baby
Director - Gabriel Moses
Director - Gabriel Moses